The Face shop
The reason ofTHE FACE SHOP’s success
1.They provide a variety of products with reasonable price
- The price: 1000, 3300, 5500…. Most ofthem is under 10,000
2. theimage of hiqh quality and naturalism
- Use raw material like flower, plants, fruits, grain, oriental medicine
3. use famous celebrities(권상우, 전지현) to advertise.
- It is useful for brand recog
the research , 20’s unmarried women pick cosmetics for boyfriend’s gift at the zero rank .
According to our questionnaires,
Almost 50% of men say they use the cosmetics that their girl friends or their female family member buy for them.
They provide a variety of products
with reasonable price
Theimage of hiqh quality and naturalism
They use famous celebrities(권
(1)Strength
Strong distribution
Typical image of Soju
Secure Verified Products
Alkaline water reserves ofnatural bamboo charcoal
(2)Weakness
The Old image beside Other Brand
Complex-type structure and organization ofThe aging of human resource
(3)Opportunity
QR Code by using the consumer smart phone user
Any company inform Drinking Party
Re
the animal testing long before EU’s ban
Strict ethical banner
☞ corporate reputation and brand value up!
Socially and environmentally responsible
Expected Synergies
1. Body Shop would provide the company access to new markets (Eastern Europe, South America and Asia)
2. Learn new distribution channel : In direct home sales
3. Negative image of animal
The meaning of parody is making humorous poetry recitation by imitating famous author’s metrical or rhythm. Sometimes it involves bad means, but humor and satire are thenature of parody. Parody marketing is a promotional technique by taking a scene of famous movie, drama or social phenomenon. As using satire and humor, parody marketing increases customers, enhances customer satisfaction, and m