a. Macro Economic Indicators (ex. GDP) : GDP ↑ → Currency↑
b. Capital Market : Money Supply ↑→ Currency↓
c. Government Policy : Interest Rate ↑→ Currency↑
Japanese Yen surged by 4.6% to 80 yen per dollar just within minutes on Wednesday in practice and it was the biggest move in history
Insurance companies and many other Japanese Companies withdrew their foreig
Company Background
- first Toys “R” Us (TRU) store was opened in Washington, D.C. in 1957 by Charles Lazarus
- 3 stores opened over the next 10 years and Lazarus sold his ownership stake for 7.5 million to Interstate Stores in 1966
- problems with other Interstate divisions drove the corporation into bankruptcy proceedings thus Lazarus regained control in 1978 through a management-led bu
Did SK-II have the potential to develop into a major global brand? If so, which markets were the most important to enter now? And how should this be implemented in P&G’s newly reorganized global operations?
P&G Japan이 개발한 SK-II 라는 premium cosmetic brand가 global product로 출시하기에 적합한 제품인가의 여부를 분석하고, 가능하다면 어떤 시장을 target
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Evaluate theJapanese Market for Toys “R” Us
How does Toys “R” Us affect theJapanese toy retail industry?
Has Toys “R” Us chosen the best entry strategy for theJapanese Market?
Has it chosen the right partner?
Undercuts suggested price and capture discount market by large scale stores
Possesses buying power to negotiate lower price from toy manufacturers
A