1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
Theoretical framework and formulation of the hypotheses
When consumers plan to acquire a service that requires a high degree of commitment, they consider theprice of different options and brands as a key factor in making a choice. The perception process takes place through a comparison of the selling price, called the external reference price, with a price standard present in the mind of the co
the number of customers decreasing, there is a need to find out the relationship between the underlying cause and effect. The diagram below displays seven underlying causes of the symptom.
After categorizing the 4Ps of the underlying causes, we set marketing questions regarding these causes.
• Product : How can we satisfy customer’s taste with menu?
• Price : What is competit
확률 보행 & Brownian Motion
Ito’s process
dx = a(x,t)dt+b(x,t)dz
Generalized Weiner process
dx = adt+bdz
Brownian motion
ds/s = μdt+σdz
랜덤워크의 시간의 간격이 매우 작다면 이는Brownian Motion에 가깝게 된다.
The Stock Price Assumption
주식의 가격을 S
매우 짧은 시간의 간격을 Dt 라 하자.
주식의 기대수익률
the open market.
Third, imitation products are increasing by geometric progression. A lot of products imitated from famous brands are being sold on line. The problem is that sellers sell imitate products pretending they sell real products with lower price. So in this situation, customers that set much value on quality and real or not are increasing.
Forth, because of the economic depression m