2) Non-price policy in US
① Labeling policy in US
The posting of nutrition information on menus and menu boards - is a policy that more states and localities are considering each year. Supporters of nutrition labeling at fast-food and chain restaurants, including the American Medical Association, want labeling that is easy to understand and that includes the total calories, fat, saturate
반응
2004 Bush "Windsufing - John Kelly, whichever way the wind blows"
공격광고 : 부시 존 켈리("flip-flopper")
현직대통령으로써 재임에 도전
“Steady Leadership in Times of Change”
= 위기상황에서의 안정적인 지도자
미국 내의 가장 큰 이슈 ~ 테러와 이라크 전쟁
http://www.youtube.com/watch?v=pbdzMLk9wHQ
the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce to guarantee the best flight possible for each and every passenger.”
Southwest 항공사의 전략은 틈새시장 공략, 비용절감, 독특한 고객만족 서비스를 키워드로 볼 수 있
Ⅰ. Intro
About Southwest Airlines
Figure 1. The logo of Southwest Airlines
1. Leader: Gary Kelly - Chairman of the Board, Chief Executive Officer, and President.
2. Foundation: Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities - Houston, Dallas, and San Antonio.
3. Dai
the ethics requires low, but the rule requires highly. This means that society is required to the standards which are accepted to the minimum moral, the activities which are lower than the minimum moral standards should be reprimanded to morality; while people are enforcing the law, it depends on if they have gone against the law or not as a criterion, not depends on the degree of the violation,