of Cyworld, find out what it missed and what's changed in user's needs, figure out why Facebook succeeds and Cyworld is in decline continually. And then, we're going to seek what Cyworld needs to satisfy the users, the ways to solve the problems Cyworld faces, and some new ideas to revive Cyworld.
2. Company Analysis
Introduction of Cyworld
Cyworld is a South Koreansocialnetwork service
of.
The change of user with using smart phone
3 changes of user’s cognition
1. transcend time and space
2. Reorganization ofthe time
3. Extension of human
Functional extension
Self-expansion
The change of
businesses with using media
Changing conditions
Build socialnetworks
in the company network.
(Ex: Intranet, KT’s Social media team)
Around 170 Korean company
the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the family. Generally, in the large store which takes about 300~600(m2), there are some place for the parking. Also it refrains from selling alcohol and retains the certain levels of lighting. Family restaurant provides the service which targets both the adults and the children.
of welfare policies in former governments, however, Kim DaeJoong government make real change by positive welfare. Civil organizations greatly developed, presented issues about social welfare, and suggest policy alternatives actively. The development of civic groups be a most important part of new governance welfare system.
Ondol welfare project, would be described later, is thenetwork system th
of marketing channels
Even makgeolli which is made from premium and health ingredients can not be sold at the fine price unless there are proper marketing channels for the product. With the release of special makgeollis, producers also had to renovate existing marketing channels. Especially, producers with large scaleof firm have expanded the marketing networks all over the country. The expansi