the fever of excitement about Korean culture in China. And then the popularity of Korean public culture extended into Taiwan, Thailand, Indonesia, Vietnam, Philippines etc throughout the Southeast Asia. Especially since 2000 the boom has gone from Korean dramas, songs, movies themselves to food, ‘Kimchi’, fashion, computer games, and household appliances all things that appear in Korean drama
theKorean Wave. With theKorean Wave and a high exchange rate of the Japanese yen, rising interest of the Japanese about theKorean culture affects the sales of Korean traditional wine Makggeoli. According to the statistics data of Customs Service, the export amount and a sum of money in the first half of the year rose 16%, 13% each compared with same period of last year. The KookSoonDang export
to air line business. However, there are many threaten too. Especially low cost air lines and foreign capital air lines come into market, so there are many of competitor. Therefore, we want to choose airline industry which, when it comes to tourist industry, is thething to be in. Among many airline industry companies, we choose 'Korean Air' that is on first place in Korea airline industry.
Korean culture. Furthermore, all employees of Starbucks took coffee out on a street when they were going to work. Their cautious but passionate efforts impact Korean drinking culture. At first, people seemed to be embarrassed. Later, however they became excited with unfamiliar coffee names listed on the menu and thought worth to spend money although it was more expensive than one meal.
3. Ins
things like embodied tourism and tourism of nature.
"Climbing is embodied activities in association with nature that appeal to contemporary cultures. In many ways, climbing and mountaineering ( the activities, experiences and organisation) are seen as model ways of interacting with the natural world and are promoted eagerly." (Course book, Ch.8 Tourisms of body and nature. p. 237)
Also, in