Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
- Bought Nanjing Automobile Company
- Owns 51% stake of SsangYong Motor Company
and some share of Daewoo Motors
First Auto Works (FAW)
- Second largest car maker in China
- Strong government support of FAW cars
- 30 wholly-owned units and 17 holding companies
- Total assets of 117 billion yuan and 129,492 employees
- Partnership deals with Volkswagen, Audi, Mazda and Toyota
was the only idea that liberate Chinese people from Western and Japanese imperialism so they thought they could establish powerful China.
They were great nationalist and revolutionist. They wanted to make new China and new world history.
Of course, after Cold War, Communism were collapsed all around world.
But, their revolutionary idealism and belief are still resource of Chinese power.
Led by Mao Zedong
Local Governments Build Small Automobile Manufacture to shortage of Manufacture
Geographic proximity helped build the production system.
The simultaneous entry of HMC and its long-term Korean suppliers
->rapid quality improvement and cost reduction.
Competitive advantage = management of subcontractors
(subcontractors : alliance with 118 suppliers and about half i
exhibition and made the record for the largest participants.
5. Threats from China
1) Government Supports Chinese company and Regulates foreign company
To let Chinese medical device manufacturers grow, government has supported them through some policy and investment, on the other hand, some regulations on foreign companies.
Government has supported as a part of large-scale health care r