food restaurants. And, because they sell limited product, like hamburger, or chicken, it is obvious that the competition among fast food brands for market share is intense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Korean native fast food brand, now taking 43% ofthe market share. McDonalds, which has a global brand power, came in to Korea in 1988 and its t
The number one companies of GentingBerhad (雲頂有限公司) and Resorts World Berhad (名勝世界公司) have expanded its business into the fields of stock investment, agriculture, hotel, real estate, paper industry, power plant, public enterprise, resorts, golf fields, real estate managing and apartment lease, and placed in 60th and 64th among ‘500 International Chinese Corporations’ re
Buying power – realize economy ofscale.
Figure out customer’s needs
– Korean style discount store.
Customer - centered
PB Products
1. Product
- Many PB products
- Display various products
- Display fresh food products
2. Promotion
- The slogan of Everyday Low Price
- Strategy fit to Korean style
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies ofscale. Accordi
the claim that cruising is an industry in its own right.
According to Ward (2011), the cruise industry has a $15 billion turnover. It employs over 100,000 shipboard officers and crew as well as approximately 15,000 employees ashore. Indirectly, the industry providers employment for food suppliers, engineering services, manufacturers, port agents and authorities, transport companies, tourist com