the success of makers of fine ladies handbags and leather accessories?
Before determining the key success factors of ladies handbags and leather accessories, let’s see the characteristics of female consumers to enhance the understanding. Female consumers tend to be more sensitive and pickier in their tastes than male consumers when buying products. Especially when it is about buying handbags
health conscious and trendy followers. Among these submarkets, we choose to focus on health conscious and trendy followers according to the predict profit by looking as perception map. Our team suggests these two submarkets should be informed, persuaded and reminded continuously by promotion. We believe that our 4P suggestion could help to success in future market for Glaceau Vitamin Water.
sensitiveness to other’s evaluation and perfectionism etc. Especially in Korea, the concept of “Good person complex”, which other cultures do not have, seems to aggravate this behavioral patterns. Cultural values like strict pecking order and good person complex contribute to their hesitance to reject. Perceived difficulty or rejection for Koreans may be greater than people from other cultu
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
the worth of decentralization, they are focused on moving force from government party to local government. However, there are a lot of works which are needed to be solved by themselves when we analysis the local government microscopically. In a macroscopic side, the innovation is important, but they should care of the other problems too. Also, the local residents want the government to be sensiti