University. Shinsegae pop-up store featured limited editions of ‘blue fit’ jeans which attracted customers. In the case of Nike, its pop-up store not only had newly introduced products but also the most famous and popular products that many desire. Additionally, Amore Pacific’s Liriko and Nivea, both cosmetic brands, put up a store in Sinsa-dong in which customers could explore various prod
theadvertisings, temporary exhibitions, design interviews, theAlessi museum, websites and blogs, and B2B services.
The shops
Shops managed with extra care are one oftheir main promotion strategies. The variety of product kinds, material range used, and collaborating designers have demanded a special care in the presentation oftheAlessi’s items. Therefore, Alessi shops carefully deal wi
Gyeongju is...
Gyeongju contains most ofthe historic remains of Korea's 5000 year history. Gyeongju is located 370 kilometers southeast of Seoul, and is 1,323 square kilometers in size.
It has a population of 291,000 as of January 2001. This city belongs to Gyeongsangbuk-do administratively and is composed of 4 towns, 8 townships and 13 villages. The City Hall buildings are located at Nodong-d
a famous tourism destination, Seomyeon.
- Objective
To obtain information about Zen Backpackers in order to see how it plays in the tourism/lodging industry.
- Sub-Objective
1) To meet and talk to a person(Mr. June Park, CEO of Zen Backpackers) from lodging industry
2) To recognize other similar properties(competitors) nearby
3) To contribute to Zen Backpackers by introducing the proper
of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three main explanations of paradigm shift in 21C are presented below.
1) Artisan Spirit: Uniqueness and High Quality
A lot of experts on global coffee market say consumers are now longing for uniqueness rather than standa