the world in which we operate (environment, economic, social) creating a better tomorrow than today.
Visions are Care for customers, consumers and the world we live in, sell only products we can be proud of, speak with truth and candor, balance short term and long term, win with diversity and inclusion, respect others and succeed together.
7. Strengths, Weaknesses, Opportunities and Threats
▶Case Questions
1. What are the roots of 3M’s culture of entrepreneurship and innovation? What were the key tenets of this culture as they emerged over time?
3M을 대표할 수 있는 단어를 하나 고르라면 혁신을 고를 수 있을 것이다. 3M이 세계적인 대기업으로 성장할 수 있었던 요인에는 지속적인 혁신에 있다. 3M의 직원들은 근무시간의 1
Third-person effect (3PE)
Davison (1983)
People tend to overestimate effects of media on others while underestimating effects on themselves.
“It’s greatest impact will not be on “me” or “you”, but on them—the third-persons.”
3PE Components
Perceptual Component
People assume that communications influence others more than the self (3PP)
Behavioral Component
Peo
◉Guiding Principles
" these set out what guides our decision making "
⦁Safety, Health and Environment First – never to compromise on the health and safety of our customers and our people, and to manage responsibly the impact that our business has on the environment.
⦁Delivering for Clients and Consumers – to earn the continued loyalty of our customers by consis