the China market
China was an uncertain environment. Decision maker didn’t know all alternatives and outcomes, even probabilities. Since they were lack of so much information about how the tire market in China flows, they had to make careful decision making.
First, they had to identify and define the problem. Their primary problem was “nothingness”. They had no information on China tire
모더니즘 이원론
집단무의식에 기초한 축적된 경험 세계
인간 내적인 세계
심리적/감지된/무의식적 세계
집합적/집단적 기억의 세계
인간의 유한성 내의 이상적 상태
= 세속적 완벽(profane perfection)
전통적 신화 속에 보존된 세계
자기부정을 통해 도달할 수 있는 세계
=“개인성으로부터
Leadership style of Nexen Tire
Nexen Tire Corporation is famous for their leadership style. In the process to operate a company or corporation, planning is very important process. To lead this planning or strategizing leadership is acquired for the development ofthe corporation. To develop one’s strategy heroes ofthe company is very important for the leadership and the culture adjustment, an
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic
종교적 저술은 다음과 같다. 말년에 아널드는 그의 평생의 지속적인 관심거리이고 진정한 핵심을 이루는 종교 문제를 다루어 〈성 바울로와 신교 St. Paul and Protestantism〉(1870)․〈문학과 독단 Literature and Dogma〉(1873)․〈하느님과 성서 God and the Bible〉(1875)․〈교회와 종교 Last Essays on Church and Relig