the organization
who is passive yet independent, critical thinker.
Alienated followers are often effective followers
who have experienced setbacks and obstacles,
perhaps broken promises by superiors.
They focus exclusively on the shortcomings
ofthe organization and other people.
one who exhibits neither critical,
independent thinking nor active participation.
Being passive and u
the Goal-Setting Theory, when goal commitment is accompanied by goal acceptance, leaders can expect goal-directed efforts from the staff. Employees of MBC acceptthe visions, but do not really pursue them. Therefore, leaders must encourage goal commitment through some ways. They can first help employees set goals which are aligned with the corporate visions, then have them participate in the goal
of users. Its service is based on dialogical communication. On the other hand, existing SNS have some problems which cannot easily acceptable for elder people because of inappropriate sources like site decoration items. About 42% of Facebook users are 20~30s, and many of users who are 30~40s are actively participating to boom of Facebook.
Facebook also recognizes changing of technology rel
the popularity of rest three brands through focusing on the marketing strategy of '꽃을 든 남자'
of Online recognition survey >
- We put it to the vote the Somang product's awareness at Naver cafe that is the most popular site about cosmetic. There are four brands of Somang 꽃을 든 남자, 케라틴, 에소르, and 다나한. Thirty-three people were participatin
of Web 2.0.” It was 2004 when Web 2.0 became so popular. The persisted ideas of Web 2.0 characteristics from O’Reilly Media, Inc at that time were differentiated into seven general ideas: Web 2.0 is service supplier, able to control data sources, requires user participation, accounts collective intelligence, based on long tale, do not discriminate platform and finally very important in user