the campaign named “Pepsi Challenge” in Dallas, Texas. Coke was the dominant brand in that city, and Pepsi was third behind Dr Pepper. Pepsi conducted blind taste tests. And the company tried to demonstrate that consumers actually preferred Pepsi to Coke. After its sales shot up in Dallas, Pepsi rolled out the campaign nationwide.
3) The best way to achieve higher market share is good at a
the new concept of cola like “Diet Coke” and other energy drinks like Gatorade, PowerAde for new diet market. This strategy makes CSD industry growing up again.
I anticipate that in the future, there will be no new entrance for CSD industry & The “Coke”, or “Pepsi” will share the profit. In long term consumers behave of taking care of their health, growths of their level of income
② Seller’s HR policy - Seller is employee in eBay that is e-business
eBay includes two sellers that are Power Sellers and Top-rated sellers.
1) Power Seller : achieved eBay requirements for sales volume, customer satisfaction, policy compliance and account standing.
2) Top-rated Seller : Power Sellers who have achieved the highest levels of customer satisfaction. Top-rated Seller recei
I. Starbucks Strategy
Starbucks’ functional-level strategies
1. Achieving Superior Quality
1) 커피의 품질에 대한 특별한 관리
가. 품질 표준화 정책
중앙 집중식 품질 관리
스타벅스에서 구매된 모든 원두는 본사의 관리 하에 최고의 향을 낼 수 있을 때까지 볶아지고, 구분되어 신선한 상태에서 세계 각국의 스타벅스
The Business-level Strategy
Use of Resources
Resource of Amazon is an intangible asset such as employee, knowledge, and brand name. Amazon gains employees from established businesses in the middle of acquisition process, and transfer to Amazon employees, relocating as working forces of Amazon. These new workforces enable to Amazon to achieve learning effects in many ways and gain synergy. Also,