as big as that of car industry, and seven times bigger than film industry. Plus, theindustry includes about 122,000 establishments.
In case of Korea, scale oftheindustry is estimated more than 19 trillion won, according tothe statistics on service business(2005). If sport goods business isincluded, the size oftheindustry would be more than 20 trillion won. And that accounts 2.24% forthe
to promote their line of products. Inthe 1936 Olympic Games, Jessie Owens sponsored Adidas by wearing Adidas shoes for his races. A lot of star atheletes were sponsored andtoday star soccer players such as Kaka, Zinedine Zidane, David Beckham are sponsored by Adidas.
At the end ofthe 1970s Adidas dominated the world market in sportswear. But in 1978, a small Oregon company named Nike founded
(3) GE매트릭스를 활용한 선택과 집중
GE Matrix는 산업의 매력도와 개별산업단위의 강점이라는 두 차원에서 전략사업단위를 평가하는 기법이다. GE 매트릭스 상에 수직축에는 산업의 매력도를 수평축에는 사업의 강점을 나타내고 각각 고, 중, 저 세차원으로 나누게 되면 9개 영역이 나타나는데 이중
the equipment choices of successful golfers on the PGA Tour.
3. Pace of Rivalry
The pace of rivalry is quickening. Asthe growth rate of golf industry isgetting lower, golf equipment companies are struggling more to have larger market shares targeting original customers. Due to USGA’s technological limitations, it became possible for low-end firms to catch up with major firms in terms of
of Cannon is 'Living Together' 공생(共生).
Regardless of culture, nation and language, our goal is making a society that all mankind live together, work together and promote happiness forever.
• Cannon means the Bible, standard, and level 성전(聖典), 규범, 표준.
It is meaning of spirit that Cannon will do their best to be a global standard of high technology and