the company’s revenue-cost-profit relationships? What strategies hasGoogle relied upon to build competitive advantage intheindustry?
4.1 Business Model
AdWords and AdSense are important factors toGoogle to achieving success of business model. Google’s revenue comes from advertising, and 50% of advertising revenue comes from AdWords, andthe rest comes from AdSense.
AdWords
Adwords is
and numerous books are being published, educating managers on how they can ‘learn from Google.’ The primary reason for selecting Google as a theme of this research wasto identify what makes this company so uniquely competitive. However, the second reason for choosing thistopic wasto find out why Google is struggling inthe Korean market. Currently, Google is outperformed by domestic search
as a Japanese business by Fusajiro Yamauchi in 1889. Based in Kyoto, Japan, the business produced a playing card game called hanafuda.
Former headquarter plate of
Nintendo Playing Card Company
In 1956, Hiroshi, the grandson of Fusajiro, realized the limitations ofthe traditional playing card business. He then gained access to Disney's characters and put them on the playing cards, in orde
has been largely dominated by Yahoo! Japan with a market share of nearly 80 percent, is not an easy market to penetrate.
Several other ambitious newcomers including Baidu.com, China's largest search engine, have been seeking inroads. Even Google is a distant second place with less than 20 percent inthe Japanese search industry. Baidu.com set up a subsidiary in Japan earlier this year andis pr
has a Google Map application so users can use it as a basic map and it can be a navigation because Nexus one make use of satellites so it can guide drivers totheir proper destination. Nexus one support a quite interesting feature, voice recognition. You don't have to type your destination. You just speak andthen, it will find you destination automatically. Its navigation system is user friendly