the corporation. They were followed by Hyatt Hotels Regency Productions, and now other major hotel chains, such as Marriott, are also exploring ways to move from fulfilling to actually planning and profiting from events.
B. Why We Concentrate on Liquor Industry?
① Liquor tax contributes to national economy
Liquor tax made a great contribution to build the foundation ofour economy since
the customers. So wewill easily communicate with our customers.
P- political
Restricted Commercial
E – economical
economy cooling down
economy growing
S – social
understanding social trend
T – technologyBlue technology
M & A with Interbrew
L – legal-lowering the liquor tax-Import duties ofBeer has been favorable to Companies out of Korea.
we need to seek a partnership relationship also with retailers. Andwe should gain a over power by integrated in a strong corporate brand 'Hite' so that retailers cannot except our product.
Finally, as our product enter in, the competitive response will be various but probably, competitors will make similar beers or they will target and segment others.
Retailing isthe main success key in alcoh
we can anticipate how consumer's trend change inbeer market. And also, We wanna study twenties' beer consumption pattern.
As a result of two experiment, wewill notify our opinion to Hite beer company to persuade launching new beer brand for twenties.
Preceding Reseach
Preceding Research Analysis.
According tothe current data, an amount of imported beerisincreasing massively. Look
andbeer. Latest, Interest in healthy beverages isincreasing. So, Busan, South Korea, as well as around the world has increased interest in rice wine. Current trends and export opportunities are expected to be available.
③ Successful examples of overseas expansion
It holds successful practice overseas and has exported their products to Japan. For more information, presented in part will E