1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Korean market, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome of cultural misunderstanding, or the outcome of different marketing strategies of
of LotteWorld is Contradiction between inflexible hierarchy and various teams, the problem ofstructure. LotteWorld is a kind of multi entertainment companies which offers various products and services to stimulate and satisfy customer’s 5 senses. So there are a lot of operation teams as suggested in appendix. The problem is based on these complex structures of group. Basically LotteWorld sugge
Objective
Design a salt pond that annual sales are more than 100 million won
Thestructure ofthe saltern
Reservoir
Evaporation area
Crystallization area
Salt storage
Principle ofthe creation of salt
Basic principle is recrystallization by evaporation
Generation process of salt at salt pond
Shut in the sea waters ofthe reservoir
Evaporate water at evaporation area
Collect the
2.2 Structure
NH has a counterpart functional structure under the four categories – department of general management, agriculture, stock breeding, and credit in both headquarters and local cooperatives. However, each local cooperative operates freely from the headquarters while all they need to follow is thebasic direction from headquarters. As a sub-unit, each local cooperative is autono
the advertising we made. In short, understanding contents we learned in class, and applying them to the real case is our main purpose of this project.
(3) Company & Brands Overview about ‘KT’
There is a lot of information about KT history from 1981 to now. However the most important thing in this project is to know the flow structure of KT to understand each communication strategy of brand