The Body Shop is the leading natural beauty product on the market.
Strengths
Stores on a large scale all over the world
Leading company in natural beauty products market
Eco-friendly image
Charisma of Anita Roddick
High level of brand awareness
Weaknesses
Because of Against Animal Testing, the effect of The Body Shop ‘s products is not v
commodore(43-bus), so customer who watch a homepage feel dissatisfaction and confused. also hotel far from the subway station. Customer limousine service providing by passenger van reducing hotel commodore image.
2. Hotel interior approach
Corridor's light so dark, feeling visiting commodore hotel people gloomy and shadowy mural decoration decreasing mural value. also celling not fixed
the advertising audience to remember your ad is the five work. For this reason, while exposing companies to pay huge costs for advertising, but you can see impressions relatively small compared to the cost of advertising effectiveness can be halved. Also, the advertising model, this duplication appeared to weaken the company's brand image of credibility is down.
Sports marketing opportunities t
the natives.
2. Marketing strategy of Somang cosmetic
2.1 Survey of Somang Brands' recognition
- The reason of this recognition investigate
We conducted the survey because we wanted to know which brand that belongs to somang is the most famous one. And whether it affected the brand image or the popularity of somang. And we had to know what
the frustrations,
especially her remarkably cool makeup to look good to compare to.
If she has not been cremated, he makes a very different make-up, even in the same women.
However, depending on the make-up its own technology.
The beauty of makeup is not good for women is also lower.
CSR activities are not suitable to bring the reputation of the organization than to create theimage are