Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
ofthe top ten in global cosmetics industry until 2015. Its vision for 2015 is concreted by specifying the goal - attain overseas sales of ₩1.2 trillion until 2015, expand the revenue proportion of overseas sales over 29% until 2015. To realize this goal, a precise analysis of current market condition is essential to create a suitable strategy for its expansion.
In this report we analyze
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
the increase in production price, coming from the increase in the material cost.
3. Summary of environmental opportunities and threats
◎ Opportunities
• Famous brand worldwide with a history which all generations feel attached.
• The company has a strong team of innovators.
◎ Threats
• Faster Paced Child Development
• Growth ofthe Digital World
• Fashion
Background
What is “Free school meals(무상급식)”
Based on the principle of indiscriminate education welfare
Recipients of free school meals:
Undernourished schoolchildren?
All ofthe students?
Controversy;
Conflict of perspectives and values:
Universal welfare
Selective welfare
Budget constraint
Kim Sang-gon’s election victory (2009.4.15)
As Gyeonggi-do’s superintenden