Differentiation
actually differentiating the market offering to create superior customer value.
Positioning
- Arranging for a market offering to occupy a clear, distinctive and desirable place relative to competing products in theminds of target consumers.
Initial outcome
Developing an unusual loyal customer base.
- By 1992, Saturn had sold 500,000 vehicles
- By 199
the consumer's perception of value and intention to buy.
The effect of promotions on the modification of internal reference price has not been sufficiently analyzed in the area of services, specifically in services with a high degree of commitment in the purchase, like the package tour.
Although the model of price perception developed in the academic literature does not differentiate between
thedifferentiation in side menus and beverages as said in the 4P, cozy and restful atmostphere like Starbucks is needed. Because this atmosphere is felt by customers' inside minds, it is complicated to achieve cafeteria style. For this atmosphere, except the 4P parts, interior design is significant factor. When customers firstly walk in the restaurant, the general image ofthe place is determine
Ground 15층
Under ground 2층
275room
Banquet
Business Center
Restaurants
Wedding
Pride as International Event Center Hotel
The largest Facilities
in Busan
Spacious
underground
car park access
Lack ofdifferentiated marketing, positive publicity
No upgrade of facilities
Lack of staffs service mind
"Visit korea year"
2010-2012
Various international eve
Differentiating from other brands -Affordable price
-Respecting VIP customers -Effective Marketing Strategy
1) Luxury Handbags
The biggest factor that luxury handbag makers should keep in mind in order to success seems to be how well they have constructed the brand image in consumers’ minds. As mentioned before, in terms of conspicuous consumption, the main reason for purchasing luxurious