to successfully remain as one ofthe few survivors intheUS automobile market. Hyundaiin fact had a 14% rise in sales in January 2009, compared tothe figures inthe previous year .
General Flow ofthe Report
This report focuses on Hyundai motor company inthe United States automotive market. It is about the unanswered questions of how Hyundai has survived through the credit crunch and e
in environmental CSR activities by ways such as being an associate member ofthe World Food Plan (WFP). UPS is a competitor of FedEx inthe environment CSR sector as well. There has been a comparison between UPS and FedEx by a power blogger called Marc Gunther. According to him, FedEx and UPS are both trying toincrease public awareness that their companies are taking careofthe environment. UPS
the amount of CO2 that 30 year’s old fine tree can absorb.
< The fresh handmade cosmetic – Lush >
Lush is a cosmetic brand selling fresh handmade cosmetic. Their main mottois ‘Go naked now’. Most oftheir marketing mottois eco-friendly consumer. Those followings are representative eco-friendly marketing motto.
A. Fresh, organic fruit and vegetable: We specialize in making h
of company
1. Hyundai Motor Company
Hyundai Motor Company is a Korean multinational automaker based in Seoul. It operates the world's largest integrated automobile facility in Ulsan which is capable of producing huge amounts of units annually. Hyundai vehicles are exported to about 200 countries globally. It comprises with KIA Automotive Group in 2009.
Representative Car: Sonata
1. Executive summary
We chose the subject as Genesis from Hyundai. The reason why we chose Genesisis because it was very interesting for us that Hyundai, one ofthe biggest company in Korea, is going to turn their ‘cheap but has good quality’ image into luxurious image with Genesis. Andthe other reason was that as Korea enters into FTA with EU, 10% of tariff for cars which are over 1500cc