Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
4. Regression analysis
4-1 Tourism destination image depending on PPL effect
We analyzed that PPL give what kind of effect on to Cognitive, Emotional tourism destination image. In other words, we took linear regression analysis to know the Cognitive, Emotional tourism destination image depending on PPL effect. Through the variable calculation, we got the mean of PPL effect. We set this to
the consumer to perceive the information on prices as high, acceptable or low. Assimilation/contrast theory starts from the assumption that the consumer has some latitude(range) of acceptance in his or her beliefs concerning price. When the external price is assimilated, this price information will influence the consumer's perception of value and intention to buy.
The effect of promotions on t
why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recommended with other supportive concept.
Thetheory of reasoned action and thetheory of planned behavior as developed by Fishbein and Ajzen (1975) proposed that behavioral intentions and behavior result from a rational process of decision making.
1. Introduction
1) General description
At first, our group chose the two middle school textbook; the textbook from keumsung publisher for the 1st and 2nd grade students. We review all the grammar point and sequences of the textbook and find that there are lots of benefits and weakness in them. Also, there exist many parts which the Korean students have difficulty in learning the most, so we