MASS COMMUNICATION EFFECTS THEORY
1. 효과이론에서 말하는 효과
Maletzke 의 지적 그대로 매스 커뮤니케이션 효과에 관한 문헌들을 보면 ‘효과에 과한 명확한 정의를 찾아보기 힘들 뿐만 아니라, 그 정의들도 학자에 따라서 매우 다양한 것이 사실이다.
「 매스커뮤니케이션의 문제를 다룬 연구는 많
the general statement and an "E" next to the example.
(1) ___ (a) The bone structure of men is larger, on average, than that of women.
___ (b) Men's and women's bodies develop in different ways.
(2) ___ (a) The wood of the acacia tree is so hard it can be used to manufacture products.
___ (b) Acacia wood is used to make furniture.
(3) ___ (a) Theeffects of heat include body sweat and
The expanding of Strategic Alliance with Neo-Japan Steel
The two companies agree with strategic alliance expanding by making following: mutual transfer of SLAB and RHF, Reuse co-work business, and expanding of capital alliance. The supporting in SLAB and RHF technologies help the POSCO use more effectively their facilitates, also reuse co-work business reduce the cost of threshold and cope to
the largest manufacturers and consequently their power is reduced, but this countered by the fact that chemical producers gain revenues from a wide variety of sources, reducing their dependence on cosmetics manufacturers. The trends seem to indicate similar conditions for the future. Overall, supplier power with respect to the cosmetic market is moderate.
Bargaining power of buyers
In gener
that moderate daily coffee consumption does not increase blood pressure in the long term.
2. Serum Cholesterol
Two substances found in boiled coffee, cafestol and kahweol, have been shown to raise cholesterol levels.
Cafestol suppresses bile acid synthesis.
→ suppression of bile acid synthesis may provide an explanation for the cholesterol-raising effect of cafestol in humans