Noelle-Neumann(1974), Communication scholar in Germ- any, presented this theory which is one of the powerful effects theories about mass communication effect
Mass media spread certain contents to people and are powerful to make them dominant publicopinion
She analyzed the meaning of publicopinion and character of individuals in society.
Period [A] (~4/29) : Before the report of ‘PD수
The most recent ‘fumble’ by the MB administration had been the sinking of the Korean navy ship “Cheonan,” and we had recently learned in class about the rally effect in the media in times of national crisis.We noticed a rift dividing thenews tone of Korea’s major traditional news providers, well-known for their conservative, hence government-friendly tendencies, and publicopinion as w
the central technology of digital media enviorment, internet has begun to foster an interactive relationship between news producers and audiences. for example, CBS operates a 24-hour online news and offers a blog, called 'Public Eye', enabling visiotor to post public comments. and most news sites established blogging section. By these interactive relationship, news sites and portal pages can deli
the service again when she moved to thenew apartment not to suffer new house syndrome. 2 Well-being becomes a trend not only in clothes and food but also in house.
Professionalism, Safety
Customers are getting finicky. They are not just satisfied with the products and service that company provides any more. They evaluate the product and service and show their opinions without hesitation a
the Cheapest!
How to Differentiate
Premium Trend
Develop the deeper product line
Add more benefits
E.g.. Awakening, refreshing, relaxing, slimming and etc.
Select from one of these publications or websites the story of a recent new product strategy that failed.
Summarize and analyze what the company tried to do and what went wrong.
In your opinion, how could they have improved th