Nikon ascended tothe world top camera manufacturer.
◎ Nikonwas famous for the firm and stable body and realistic photo
quality for 30 years.
◎ Explanation ofthe strong body is a joke among the photo journalists who attended the War: Although the journalist dies inthe battlefield,
the camera survives and tell the scene of fierce war.
4) Strikes ofCanon
◎As a follower, C
Ⅰ. Background of Selecting Cannon
1. Market analysisofCanonandthe Reason Why We Choose Canon.
Canontook the first place by 35.9% inthe camera market share worldwide according tothe sales report from January to November in 2012. Canonis also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
by smartphone and SNS. Customers of DSLR still laid more importance on the quality of picture. They were willing to give up the compatibility of smart phone and portability of compact camera only because ofthe higher quality and diversified functions (related tothe advantage of exchangeable lens) of DSLR. The DSLR market was dominated by two major manufacturers who were Cannon andNikon
and SNS. Customers of DSLR still laid more importance on the quality of picture. They were willing to give up the compatibility of smart phone and portability of compact camera only because ofthe higher quality and diversified functions (related tothe advantage of exchangeable lens) of DSLR. The DSLR market was dominated by two major manufacturers who were Cannon andNikon. Two companies took 7
of Cannon is 'Living Together' 공생(共生).
Regardless of culture, nation and language, our goal is making a society that all mankind live together, work together and promote happiness forever.
• Cannon means the Bible, standard, and level 성전(聖典), 규범, 표준.
It is meaning of spirit that Cannon will do their best to be a global standard of high technology and