of 53.1%, ‘인어아가씨’ of 47.9%, ‘하늘이시여’ of 44.9%, ‘아내의 유혹’ of 43% and ‘꽃보다 남자’ 35.7%. Moreover, ofthetop ten drama ratings in 2008, ‘조강지처 클럽’ and ‘너는 내 운명’ were placed at 3rd and 4th with the ratings of 41.3% and 39.0%, respectively. According to rating charts attached, we can see thatthe popularity of막장 dra
to express the fever of excitement about Korean culture in China. Andthen the popularity of Korean public culture extended into Taiwan, Thailand, Indonesia, Vietnam, Philippines etc throughout the Southeast Asia. Especially since 2000 the boom has gone from Korean dramas, songs, movies themselves to food, ‘Kimchi’, fashion, computer games, and household appliances all things that appear in K
and services. And...they love humor. Over 240,000 people each day use keywords related to humor on Google, Yahoo and MSN and 230,000,000 (that's million) listings related to humor currently show on Google.
http://www.parodymarketing.com/2009/01/why-use-parody-marketing-in-business.html
In this regard, the parody marketing is growing quickly anditis well worth investigating as a part of mark
the experience. Price overcome issues of perishability
Intangibility (souvenirs) – we are not selling product which can be touched, but the feeling, experience - we buy souvenirs of experience-based entertainment, but we cannot take home the experience itself. Itisin our memory, not in our shopping bag.
Temporality (WOM) – at that time, at the cinema, go tothetheme park,
Soc