the products to Korean in Abroad, now they trying to access tothe natives.
2. Marketing strategy of Somang cosmetic
2.1 Survey of Somang Brands' recognition
of Recognition Survey>
- The reason of this recognition investigate
We conducted the survey because we wanted to know which brandthat belongs to somang isthe most famous one. And whether it affected the b
In 2008, Louis Vuitton just attained ISO 14001 certification for its Point-Neuf headquarters in Paris. To earn ISO 14001 certification, external audit is necessary. All the relevant costs including commission fee to audit agency, are traceable fixed costs because they will not be made without fashion and leather goods segment.
3) Perfumes andCosmetics
- Set up cost for department of Quali
to broaden their
acknowledgement. One ofthe success case is France perfume market. They pushed intothe France market about 10 years ago. Amore pacific constructed their brand image through emotional image of perfume business. It is a "Lolita lempicka" thatisthe first korean perfume produced in France. After a few days
later, It got a fame and this perfume occupied perfume market about 2.8
the world
Leading company in natural beauty products market
Eco-friendly image
Charisma of Anita Roddick
High level of brand awareness
Weaknesses
Because of Against Animal Testing, the effect ofThe Body Shop ‘s products is not verified. And another point isthat compared to other companies on the market, The Body Shop doesn’t give its customers
The trends seem toindicate similar conditions for the future. Overall, supplier power with respect tothecosmetic market is moderate.
Bargaining power of buyers
In generally, buyers can choose diverse product from various company, so their power was strong. But recently due tothe strong brand power of most ofthe large brands, buyer power of retailers and distributors is reduced as they