theproduct or invest a lot of money to advertising companies to make them coming up with unique marketing plans. They spend huge amount of money every day and night. However, the input does not guarantee the output. Companies need more effective way. In other words companies want to maximize profitand value delivery with minimized cost, especially in economic recession like these days. There is
of electronic gadgets, the life of humankinds has been in a full of convenience. Now, people do not just look for the convenience but also their life-value. White-productmarketis also going through this as well. Having a new household gadget does not anymore mean of a new convenience – it a representation oftheir life-style value. Styler was introduced to fill this consumers’ need and
the price competitiveness achieved through the restructuring logistics system. These remarks had a positive impact on the brand image.
Recently, Lotte Mart sold American LA galbi on a half sale price. The event is "Tongkeun LA galbi". But when Lotte mart did the event, a Korean cattle association andthe consumers criticized to Lotte Mart. Because theTongkeun LA galbi's selling time was same as
Ⅰ.Introduction
We selected Audition Program as themarketing research objective. Itis because this program was successful to compete with other audition programs, andit brought a K-pop boom to young generations.
Ⅱ. AnalysisofMarketing of
1. 3C
(1) Company Analysisis a corner ofthe SBS television program "Happy Sunday". The program’s goal
and profits. So in the short run, Jinro will maintain their market shares. However, according to following graph, the percentage of alcohol is getting lower and lower.
So capturing low percentage of alcohol market will be very important in the long run. In the future, major soju market will be mainly composed of low percentage of alcohol. Therefore, if Jinro wants retain its position, it