A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach totheir culture and language. Focused the point that Chinese E-Mart Shanghai storeis right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming ofthe job title which co-workers could see each other inthe viewpoint o
ofthe domestic retail industry, Big-Marts expand overseas markets to secure its role as an outpost for been able to expect.
However, the existing department stores and traditional markets and small retailers, such as local supermarkets are increasingly competitive with new retail industry. And this situation can not be overlooked.
Despite such confusion, Marketing channel of our country is bec
the negative image of Hot 6ix as a high caffeine products andincrease market share, because the firm will now be able to produce within school zone areas—thus, differentiating from other energy drink products like Redbull. Shifting the main target from 20s to middle and high school students, and implementing creative marketing strategies introduced inthe paper; Lotte Chilsung will surely
the price. It gains the upper hand not only soft drinks industry but also other beverage industry by making an agreement with a Cantata.
(2)Lotte Shopping
Lotte Shopping is number of one for three years recently. Lotte Shopping's sales for 2010 rise 17% of sales than last year by taking GS store over. Analyzing BCG Matrix, average of RMS is 0.99 and MGR is 0.13. That isto say a Cash cow. T
the chicken cheaply. The manger said the price competitiveness achieved through the restructuring logistics system. These remarks had a positive impact on the brand image.
Recently, Lotte Mart sold American LA galbi on a half sale price. The event is "Tongkeun LA galbi". But when Lotte mart did the event, a Korean cattle association andthe consumers criticized to Lotte Mart. Because theTongkeu