* what’s underclothes?
undergarment worn next tothe skinand under the outer garments
* underclothes’ originIn 4th century, as the movement towards northern part, the Germanic race invented underclothes to protect themselves from the severe coldness in winter.
* ‘red underclothes’
there is such kind of tradition that when sons and daughters receive their first salary, they
are popular brands
→ It is crucial to build a strong brand, through theIMC Strategy
Pretty well integrated under its concept , but not appealing to customers
↓
1.The overall concept of 처음처럼 is outdated
2.It is not appealing to all target groups of 25 – 35 years old,
Current strategy only appeals to women and few men
3.Each promotion strategy is not attra
and make them get along with other clothes well. We will start providing our products through online shop to reduce maintenance fee for brick-and-mortar shop. However, to broaden the opportunity for customers that can actually experience our product, we will make contracts with guest houses and register for a couple of flea markets and use them as our off-line store. Lastly, for theIMC strateg
of preventing hair loss.
Dangimeori isthe first brand that forms oriental medicine shampoo category in 1999 and makes overwhelming market-share percentage. Dangimeori was in sharp increase before the new brand Ryu’s launching. Dangimeori is small and medium-sized enterprises, but Ryu is major company’s brand. Even though Dangimeori created new products category, it loss a market shareto
and objectives
The goal of Prospecs,while launching in US, isto expandthe brand Image and entrance tothe evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in Korea. Usually, all kinds of shoes are sold in cat