I. Why ReignCom?
The reason that we selected ReignCom as our subject for analysis is because the company is an excellent example of how an organization can take steps in changing its structure to overcome poor progress.
Surely ReignCom had good times and its success story was a famous one intheindustry. Things turned bad for the company within few years, with the advent of strong riva
in 2005.The company targets early adopters among American users as it tries to regain dominance ofthe category. It also opened sales divisions in Brazil, Germany, Hong Kong and Japan. Reign Com announced in May, 2006 that it would adjust its focus toward handheld mobile gaming. They also own the Korean-language Yurion and Funcake entertainment services. In May, 2007, Reigncom announced a new di
ReignCom established iriver Co., Ltd. as a 100% owned subsidiary that will focus on building iriver as a world-famous brand. Due tothe dizzying pace ofthe digital revolution andthe cut-throat competition intheindustry, it is difficult for existing brands to maintain absolute market leadership. Customers inthe digital era give high premium toindividuality andto a wide variety of preference
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[책]MP3시장 석권했던 레인콤의 도전과 실패…(2010.10.22 한국일보)
iRiver is a consumer electronics company.
*Staple product : Multimedia player, E-book reader
The company is a brandand marketing division of Iriver.inc (formerly ReignCom), a South Korean electronics and entertainment company founded in 1999 by seven former Samsung executives.
(2) KT, Skype in tug of war over cheap Internet calls
2010/06/02
KT Corp., the distributor ofthe iPhone in Korea, is at loggerheads with Skype, a leading Internet telephony operator, over the Luxembourg-based firm’s plan tooffer a cheap call service for the smartphone users, potentially curtailing telecom firm’s earnings.
Skype has released an updated mobile application, Skype 2.0,