II. TheISoftheGalleria’s CRM
A. About theCRMsystem
Customer Relationship Management(CRM) is a method to maintain a continuous relationship with customers, and from this customers, a company can realize profit. To be more specific, a company can integrate information in and outside the company, and from this information a company can plan a marketing strategy. CRMsystemcan bring three
and establish it as competitiveness of AmorePacific.
2. History of fragrances industry.
Cosmetics and fragrances continue to be part of a very competitive global marketplace. New brands and products are constantly being introduced intothe market, placing enormous importance on innovation and quality. Thisis a difficult market due tothe presence of several dominating French companies and
can provide the service that meets the customer needs and understand consumer behavior in depth. Combing these information with their existing database, G market can use this source toCRM. This procedure will explained in the following parts.
3.2 ISP& ESCROW&SSL
To ensure the security of E-commerce, G market provides some security program for transaction. Thisis represented by ISP, ESCROW s
and business efficiency. Therefore, standardized and organized systems which can deal with plenty of stores and products at the same time are adopted.
With the bakery industry growing, many competitors threaten PB’s position. So, the company has to develop new system managing customer effectively. SPC group which isthe parent company of PB also has many subsidiary companies. If PB could use d
without any products. However, without regarding the needs ofthe customer toward the product or service, andtheir reaction after exposure or purchase ofthem, cancompanies survive and earn more profit? Definitely not. Therefore, 'understanding customers' is very important for the company to make an appropriate and effective marketing strategy. There lies the importance ofCRMand eCRM.