government )
A one-time customer ( ex : Personal customer )
Targeting Looking for a cheap product to the consumer.
Computer knowledge ofthe consumers.
On-line consumers.
Positioning Minimize the distribution process Low-price realization.
Customer’s needs Build To Order
large enterprise corporation Salesman.
the difficult decision of downsizing a department, letting go two ofthe 10 alternatives (the 10 employees), and each alternative can be defined along a series of attributes. But the decision in this is obviously challenging. Because there is emotion involved. The manager will probably not simply process the decision by weighting particular attributes, rankordering the choices, and terminating t
positioning was ‘the best driving machine’. Although competitors changed their positioning strategy according to the car market situation, BMW kept sending that message to the customers. Finally, BMW’s consistent strategy made BMW as the luxury global motor company. In 2010, BMW was placed at third place in the Interbrand research about the brand values ranking (refer to Appendix1).
the outcome of cultural misunderstanding, or the outcome of different marketing strategies ofthe two? In this paper, we will look into the competitive factors of each company and try to draw a comparison between them. Among various models, which address the competitiveness of firms, we will use the general diamond model (Porter, 1990) in order to assess the competitiveness of Wal-Mart and E-Mart
ofthe applications by a way of avoiding the law…
Then what would an opinion from the local universities? Mostly they are negative or opposed to donation based admission.
Jung-sik, Na, The president of Gyeong-seong university in Busan
“The time is not yet ripe for adopting donation-based admission. It would rankthe universities in terms of finance, and it is not correspond with