the medical market, medical market and the employment creation will be promoted. In addition to providing low quality health care services the hospital is forced out naturally. That means Improvement of overall quality of health care will bring. Because of providing more variety of medical services, choices ofthe people will be expanded. In addition, contrite to national wealth by attracting for
2. Reasons & Solutions
1) The origin ofthe vicious cycle
Since 1997 the IMF put in place a series of related policies, which leaded to a sharp decrease of Korean middle class, however, the income ofthe high- income groups who held most of financial property increased. Under the circumstance, the social polarization has become increasingly serious. It was also demonstrated by Gini coefficie
the department store.
① Social environment ② Market environment ③ Customer management
▪ Consumption polarization due to an economic depression
▪ Growing competition due to advent of various business conditions
▪ Increasing customer needs
▪ Appear of well-being trend ▪ Need of differentiation to strengthen the competitiveness
▪ Need of increasing lux
the smallest houses. Now, people may starve lunch but still want a BMW or an Therefore, the boundaries ofthe market segment are unclear.
The reason why people with relatively low income still yearn to purchase luxury cars is because premium products are directly linked to the images that consumers wish to pursue. The brand oftheir cars enunciates the state oftheir wealth, social status and l
I. Introduction
Recently, what is the most urgent policy for Korea? There would be various answers, but it can be welfare policy. For example, both Park GeunHye and Moon Jae In, who got most votes in president of Korea election in 2010, made a commitment about economic democratization the policy for . It means that there is a lot of demand about welfare policy in Korea. Answer to these demands,