the young people and advertised in the subway, internet, theater, magazine and Yui, who is popular singer to young people, is appearing in advertisement. But according to survey, the 28% ofthe people didn’t know Cool's release but had seen the advertisement. The advertisement using the copy ‘think casual’ to appeal product to younger generation. But situation is not good for marketing depa
Preface
You feel as if you were in the night tour at Changdeokgung Palace
with your family, friends, tourists in moonlit night with this book !
This book is the culmination of six years of my research, field study, and personal experience on the subject ofthe nighttime tour named Moonlight Tour of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tou
the crisis, since their influence as a powerful country is not shrinking. Let’s look into Russia and several reasons why Russia is a good investment market.
2. Macro Environment
(Information & Analysis)
Demographic
Russia had a population of 142million in 2010. After the collapse of Soviet Union, population has been in a decreasing trend from 1993 to 2007. The populat
of waiting seats – 650seats(including Café)
The Average daily number of customers – 800 ~ 2000 customers
The utilization of waiting seats– about 20%
Percentage of Café customers among waiting people – about 80%
Daily maximum accommodation – about 17,000 customers
Background ofthe research
1. 대한theater has overfull waiting seats.
And the
the market by the development of iPod from Apple.
History of Sony’s TV industry (Exhibit2)
In 1960, Sony invented the first transistor Television. Sony’s invention was against the common sense related with TV. In 1968, Sony invented its first colored-Television, which means technology priority of Sony. Sony continued to launch new TV products, and in 1977, Sony invented thepopular persona