the KSD 막걸리 product lines.
The motivation behind our project is based on the current threat that KSD products are facing. KSD once had successfully expanded their customer group even to young generation. However, competitors started marketing activities while KSD’s strategies are also becoming ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these
(1) Dominance: Americans see themselves dominant to Koreans, and Koreans see themselves subordinate to them.
(2) Integration: The integration pattern ofKorean students can vary among assimilation, acculturation, and preservation. All three patterns are mixed in theKorean students’ behavior. However, the integration pattern that makes it difficult for theKorean students to overcome cultur
The Face Shop is one ofthe successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept ofthe “nature” not artificial. As we are all aware of, the catchphrase ofThe Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable prices.
They have 110 franchises in theKorea, 4 franchises in
of systems across various business processes. This report, however, would focus on the systems related to food hygiene as they are core systems in confectionery companies.
1) Audit from AIB (American Institute Bakery)
Orion has gotten audit from AIB(American Institute Bakery) since 1995. Currently, Orion is the only company that takes this audit in Korea. The audit which is done once in a
the natural environment safe. Saving water, for example, helps preserve our rivers and reservoirs. If we usually take 10-minute showers, in this case we should try to take shorter showers. When we go out, we should remember to shut off electronic like televisions and computers. Turning off the lights is another example of saving electricity. In short, remembering to help the environment, such as