principle and marketing. In other words, franchisor could be strongly involved in franchisee’s operation.
1. Motivation of Franchising
The first reason that The Coffee Bean chose franchising is to expand its business into the outer market quickly. Since it began expanding far later than its competitors, it strived to take faster entry mode than FDI. By doing its international operation with
ofthe region located the stores
● Exchange rate
Recent U.S. financial crisis and economic recession with a surge in currency exchange rates or import and sell overseas brands, companies that operate internationally renowned chains are facing a crisis. As the exchange rate rose 40% or more, theroyalties to the main office also rose more than 40%.
As a temporary measure for companies to w
◉Guiding Principles
" these set out what guides our decision making "
⦁Safety, Health and Environment First – never to compromise on the health and safety of our customers and our people, and to manage responsibly the impact that our business has on the environment.
⦁Delivering for Clients and Consumers – to earn the continued loyalty of our customers by consis
These principles have worked so well over the years that they are still the company's fundamental philosophy.
Quality, freshness, and service were very important to Harry and Esther. Their sons, Guy and Rich, learned the business from the "ground floor". From an early age, Guy and Rich worked at In-N-Out, learning theprinciples that were to become the cornerstones of In-N-Out's philosophy.
Ⅰ. Hotel structure
1. Chain hotel
Hong kong-based Mandarin Oriental traces its history from 1926 when its first owner, Hong kong Land, acquired the Gloucester Hotel in Hong Kong. In 1974, the group expressed its intention to expand into the rest of Asia with hotels that reflected the Hong Kong Mandarin Oriental's standard. The group went though various corporate changes. Eventually part o