2. Company description
i. General facts
Zappos was founded in 1999 by Nick Swinmurn, who was shopping for a pair of athletic shoes, but wasn't able to find the right size or color in stores. When he decided to search online for the shoes, he noticed there was no major online retailer specializing in shoes. He then decided to start one and founded Zappos. Zappos has since then developed into
2. Company description
i. General facts
Zappos was founded in 1999 by Nick Swinmurn, who was shopping for a pair of athletic shoes, but wasn't able to find the right size or color in stores. When he decided to search online for the shoes, he noticed there was no major online retailer specializing in shoes. He then decided to start one and founded Zappos. Zappos has since then developed into
the dependent variables.
➀ Degree of Learning political informaion by using internet - First step of political participation
➁ Experience ofparticipating On-Line Poll - Second step of political participation
➂ Experience ofparticipating On-Line signature campaign - Second step of political participation
➃ Experience ofcommunicate with politicians or parties by u
Community Business Occupation
Entertainment Recreation Economics Family size
Club membership Fashion Education Residence
Community Food Product Geography
Shopping Media Future Urban scale
Sports Achievement Literature Life cycle phase
Problem recognition
Cause consumer purchasing decisions, and enable the purpose-oriented
Information navigation
Theprocessof gathering usef
of IT Infrastructure
2.1. Web 2.0
Web 2.0 is a new paradigm in web system. It briefly indicates user-centered internet environment, which is anybody who uses the internet can produce and share the data easily.
KT uses the web2.0 in IT solution. There are several components that compose the web 2.0 in KT’s E-learning. They are UCC(User Created Contents), Blog and Community.
Because web 2.0