. Different Types ofknowledge
1. Procedural or Declarative Knowledge
The first distinction is that between declarative knowledge and procedural knowledge. Declarative knowledge focuses on beliefs about relationship among variables. For example, greater price charged for a product would cause reduction in number of sales. Declarative knowledge can be stated in the expected corr
Sources of consumer knowledge can be classified along two major dimensions
Personal versus Impersonal
: Whether or not theknowledge source is
another human being
(2) Business-controlled versus
Non-business-controlled
: Whether or not theknowledge source
originates from the business community
Consumers have more faith in knowledge sourc
of insights and experiences. In other words, KM is a management strategy that controls and shares invisible knowledge or skill useful for development of company. Therefore, the purpose of KM is to intensify competitive power by managing intellectual property effectively. Especially, as modern company is beginning to focus on human-oriented system, the power of human resource means the power of wh
Background Knowledge
Approximately 70.9% ofthe Earth’s surface is covered by Ocean.
Oceanic evaporation is thesource of most rainfall
ocean temperatures
determine climate
and wind patterns that affect life on land
Background Knowledge
Thermohaline Circulation
Marine based Industries
-Shipping, Fisheries, Oil Production
90% of world’s trade is done by ships
40% of
the research of consumer behaviour, the target can be used as a competitive market place and a central point related to effective marketing strategy is knowledge of consumer’s requirements.
The presented this research is based on secondayry sources and related to consumer of hospitality industry. Also the presented this research is conducted to develop ofthe processes of decision making, con