and 12,000 stores inthe whole world.
II. Maininternational site selection factors ofCarrefourIn order to understand accurately about Carrefour, we have to know its maininternational site selection strategy. One ofthe important factors helping Carrefour’s international expansion is countries’ economic evolution. This strategy, which applicants advance to China and Brazil market, g
the Legal Environment - Carrefour, one ofthe largest retail shops originated in France, manages a huge retail stores called hypermarket. It is approximately seven times larger than thatof typical Korean supermarkets we can think of. This hypermarketis composed of both department stores and retail stores combined. It accounts for the largest portion ofCarrefour’s sales. Relatively similar to
to Home Plus.
Home Plus is a supermarketthat sells daily necessities, groceries, andindustrial products in low price like E-Mart, Wal-mart, Lotte Mart, or Costco. Home Plus is ranked in 2nd place as a supermarket followed by E-Mart in Korea. The exploding growth of Home Plus could be derived from the growth ofthe whole business, but compared tototal withdrawals of Wal-Mart andCarrefour fro
we believed thatwe could get a good understanding of global strategic management. Samsung Tesco could be included as a foreign company because the management was controlled by Tesco. Another reason for choosing Tesco isthatthey had the fastest growth rate out of all the distribution companies andwere more customer oriented compared tothe competing companies. Tesco is rated higher in company
(3) Supply system in agricultural products of big marts.
Retail marketof agricultural products can be divided by two markets. In a point of retail organizations’ view, there is a purchasing marketthat supplies agricultural products from producing districts and vendor of wholesale marketto provides to customers. In addition, there is a market for sale the products to customers.
For