The Ugly Side of CRM: Why CRM Matters
- More now than Ever Before
Now, companies have no choice as the power of the customer grows exponentially as the Internet grows.
Figure 11.3
In every case, you have become an integral part of the action as a member of the aggregated, interactive, self-organizing, auto-entertaining audience.
You constructed open-source software and
1. 마케팅 전략의 궁극적인 목표
1) Good Marketing / Bad Marketing / Ugly Marketing의 초점을 각각 서술하시오.
① Good Marketing : 시장 소유 (Owning the Market)
② Bad Marketing : 단기 판매 (Selling to the Market)
③ Ugly Marketing : 시장 구매 (Buying the Market)
2) 태도적 충성도와 행동적 충성도의 정의를 각각 서술하시오.
1. Global management and Strategic Management
Global management is consisted of two factors globalization and localization. Of which we focused on cultural differences of localization and related it with strategic management practices.
2. Purpose and reasons of studying the two case of Samsung-Tesco & Carrefour
We believed that foreign corporations had a more developed strategic management sys
1) Meaning of consumption in the specific context
At the beginning of the film, the main character went to the hospital to inquire about the plastic surgery, saying that "I just want to live like a normal person even one day, not because of the vanity ". and it was the most important reason for doing the plastic surgery which she thought important and invaluable consumption for her. the real
2. Let’s read - Cinderella and Fiona
Both Cinderella and Fiona are princesses in fairy tales, but they are very different.
Cinderella, a poor orphan, is saved by Prince Charming, who is looking for a girl to marry. Cinderella accepts her fate passively and waits for the handsome prince to come to her rescue. Moreover, she does not earn her reward; it is given to her by a fairy godmother.