people to acquire items needed for everyday living.
Money allows consumers to acquire status object as indicators of social class standing.
Money as both good and evil
:money can lead to a higer quality of life ,on the downside money can lead to obsession, greed, dishonesty, harmful practices.
Money and happiness
:wealthy people can afford to hire others that they formerly enjoy
several reasons.
Conspicious consumption
-related to social class
-The acquisition and display of goods and services to show off one's status
-Conpicious waste
; Visibly buying products and services that one never uses.
-product or service development
-messages
-media exposure
-channel selection
ex) Rolex watch is a strong status symbol for upper-class consumers.
. 독일이 경제적 강대국으로 부상했다.
1차 대전 발발(세르비아의 선전포고, 독일의 항복)
영국은 경제면에서 막대한 손실을 겪음
1919년 전쟁에서의 여성 공로 인정 -> ‘right to vote’가 수여됨
영국 군인 중의 young, upper-class officer들이 문학에 큰 기여를 함 (Royal Naval Division의 Rupert Brooke의 시)
Political democracy inevitably contains the system of social inequality.
However democracy in detail contains the participation of majority in which the disadvantaged have real voice in society.
Hence democracy is possible only if there exists an institutional separation between the realm of politics and system of inequality.
Real Democracy only if based on overall distribution of power
C
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev