Introduction
Purpose and Rationale
Public speaking is a very important skill in the modern world. Being comfortable presenting in front ofpeople is a crucial skill in the work environment. It is also one ofthe most common social phobias. Some may present physical symptoms such as racing heart, blushing, shaking voice, and shortness of breath. Others may not exert extreme physical symptoms, ho
the information is abundant in quantity. Also, it is much more comfortable for users to get the information through UCC, blog and community.
However, enormous amount of information comes from users who are not experts, credibility and professionalism could be doubted. Moreover, too much information prevents people from finding correct data fast and makes them confused.
2.2. Medium of Contents
the case of a 30 year old women's death, who committed suicide after unsuccessfully laying all her property money in Lotto (Ahn, 2004). Another example is the murder case of a man, who killed his girlfriend to rob her Lotto prize money (Kang, 2004).
In such social circumstances, it is only natural that the Lotto has become a social issue, and that concerned voices are evolving from variou
people motivated to contribute.
Plummeting Sales
1) Severe quality problems
-Minimum possible quality score
2.0 by J.D. Power and Associates
-‘Cheap price, low quality’ image
2) Cannibalization problems for
differentiation only minimal
ex. Elantra over Excel
3) Management problems
-Unrealistic ideas of HMC’s
capabilities in the US market
the price for clients to use Image Communication in price level ofvoice communication. And fish clients who have desire for Image Communication though the launching SHOW Image Communication combined with 50% discount benefaction for people at a flat sum system.
2) Weakness
■ Marketing Cost decrease sale earnings and make their clients seceders.
- KTF increase marketing investment for SH