and expensive luxury items market like luxury bags and accesory is growing fast.
2. Blurred identity
Launching a new brand targeting lower class weekening Alessi’s identity as a premium brand
3. Not centralized online stores
Online shops are expanding huge market to sell products. However, Online shops of Alessi are scattered around and are not controlled by Alessi. Even though ther
and so on. Naturally, rich people can approach Alessi’s products. Furthermore, this way is close to Alessi’s distribution structure. Alessi has image which is luxurious brands, so controlling inventory is important.
But in multishop, there are many different luxurious brands, so it is very difficult to introduce Alessi’s goods and its brandidentity. Therefore, Alessi has to find an effec
and side of the iPhone 3GS, identical to the iPhone 3G. The switches were black plastic on the original model. From left to right, sides: On/off switch, SIM card slot, headphone jack, silence switch, volume controls. Top: speaker, screen.
The iPhone features an internal rechargeable battery. Like an iPod but unlike most other cell phones, the battery is not user-replaceable. The iPhone can be ch
and whose devices can provide the biggest convergence, emerged as key success factors in this field.
In terms of above two factors, no one can deny that currently Apple is the leader. Starting from iTune and AppStore, Apple has built their reputation as a high-quality contents provider. Also by providing product lines of MP3(iPod), smart phone(iPhone) and tablet PC(iPad), Apple has achieved a
and other functions. This new offering earned high praise from the market.
6) Blu-ray™ Disc
Blu-ray Disc™ has become the standard next-generation optical disc format because Toshiba declared that they has given up HD-DVD which has been competed with Blu-ray for the next generation disc after DVD in 16, February, 2008. Fujii Yhosihide, who is in charge of Thosiba, said that Blu-ray cou