Origins of Emotional Disturbance
-irrational thinking is so wide-spread, people have a strong biological tendency to
think dysfunctionally and believe that life should go their way
-하지만 사람에겐 불합리적인 생각을 고칠 능력이 있다
-childhood difficulties and traumas contribute to think and act in unhealthy way
-Emotional disturbance= irrational thinking + life exper
1. With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency?
GAP H&M Benetton Inditex
ROIC -0.15% 24.16% 11.20% 27.24%
Return on sales -0.06% 9.60% 7.05% 10.46%
COGS/sales 7
affect Its operations in China.
1) Guanxi(꽌시)의 개념
한자로 關係(관계)라 표기되는 ‘꽌시’는 개인적인 힘(Personal Power), 인간관계 (Relationship), 인맥(Connection) 등을 의미한다. 비즈니스를 함에 있어 인간관계는 어느 나라에서나 중요시되는 요소이지만 중국에서는 법률이나 계약보다는 꽌
These challenges can affect how to develop the system in the future at BEC. By instituting a development program, it will be able to better develop junior staff members. Also, the program will improve relationships with user departments and increase user understanding of technology. Because member can develop their ability through the program, member will be able to apply the system to their work
여론은 조직의 성패를 결정하는 심리학적 환경을 마련해 준다(Cutlip & Center, 1952).
PR 실무자는 여론이 어떻게 형성되고 변화하는가를 실용적 관점에서 숙지하여야 한다.
여론은 PR 활동의 원인이자 효과이다.
경영자의 의사결정에 영향을 미친다.
대다수의 PR 프로그램은 언론을 여론에 영향을 미치는