32개 세계 각국 대표단의 월드컵 경기를 함께 현장에서 직접 즐길 수 있는 기회 제공
다채로운 프로모션을 통해 월드컵 티켓 7장을 Core target에게 효과적으로 전달 이외, Fun Box 및 Package 경품으로 흥미 유발 및 Sales Trial 유도
밝고 다이나믹한 Brand Image 강화
Event 1:
- FIFA 2014 World Cup League
* 월드컵
1. New Target
2. New Brand concept
3. New Marketing Strategy
Events Overview
Increase of smart-phone users, marketers began to interest in QR Code. However, because of the common QR Code, we focus on Designed QR Code
Purpose
By attaching QR Code in the bottle, consumers can scan it and it will be connected to the teaser advertisement which shows diverse images of extreme spor
tournaments,
I had to wear a protective helmet.
I had to wear a football helmet.
Now, who knows what she was thinking?
Maybe she thought
we might have fallen...
...and impaled our heads on a pointy
bishop or something, I dont know.
Now they dont allow no frowns inside
Leave them by the door
-Theres apple brandy by the keg
-And sawdust on the floor
So if youve got a hankering
Ill tell you where to
TOURNAMENT.
The FOURTEEN year old moves and hits his TIMER. Frustration
fills the NINE year olds face. He moves. The FOURTEEN year
old moves and calls CHECK. The NINE year old frantically
searches the board for a solution. He moves. Again the
FOURTEEN year old moves and calls CHECK. The NINE year is
stunned. He picks up his KING to lay it on its side and
signal defeat. Suddenly, he rakes the piec
schedule.
What kind of scheduling changes
are we talking about?
I think we need to
make it longer.
Much more competitive.
Longer?
You gonna pay for that?
We also need to change the way
we play the game.
What exactly does that mean?
My plan is to adopt a new style.
A hybrid of the Soviet school
and the Canadian school.
A combination that requires the
highest level of conditioning,
speed, creativit