This business plan directs Adnoh to break into the Korean market and increase Adnoh’s market share in Korea. This plan will mainly focus on launching Drocca, our brand-new sedan.
This report will first project the current situation of the Korean automobile market and explain international finance and trade factors. The following section is consisted of four strategies for Adnoh Drocca, whic
trade barriers and high tariffs compelling local production.
In the post-war, as individual country became more independent, satisfying specific market conditions was critical to survive global market. It led Philips established geographic/product matrix; the independent national organizations (NOs) responding each local market and product divisions (PDs) responsible for development, production
strategic environment.
1. The interest from Northeast Asia
We know that all of the US’ conducts are done based on national interest. And there are three interests US seek from Northeast Asia. First, it is ‘vital’ interest. It includes the prevention from appearing of new hegemony, steady security of free trade & Political influence, and nonproliferation of weapons of mass destruction.
II. Yen carry trade
II. 1. What is Yen carry trade?
II. 1. (1) Typical meaning
The typical meaning is “borrowing at low interest rates in yen and using the loan to buy higher yielding assets elsewhere.” During the past decade, the trade has become a “staple” for many investors. One of the most popular forms of the strategy exploits the gap between US and Japanese yields. Anyone
3. Strategies to match your environment
3.2 Domination strategy – A value dominator
Having little direct control over its ecosystem.
It create little value for the ecosystem.
Value dominator extracts as much as it can be
by sucking from network
→ collapse ecosystem
3.2 Domination strategy – A value dominator
Enron – Aggressive value dominator extract