Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl
Baekje
In addition to these Goguryeo tomb paintings, one of the tombs from Baekje during the later period when their capital was at Buyeo contains very fine examples of wall paintings with depiction of animals. In Buyeo itself, may fine tiles have been discovered with landscape designs that also display the artistic sensitivities of the artisans of this period.
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Adve
Korean language to denote illness or misfortune. For example, talnatda means "to become ill" or "to have trouble."
The talnori, or mask dance, originated as a shamanist practice meant to drive evil spirits of illness or bad luck out of an individual or a village. The shaman (mudang) and her assistants would put on masks and dance in order to scare away the demons.
In any case, traditional Korea