of Taleban. She is popular VJ in Afghanistan as a symbol of modern Islam society. But One day, she was found dead. Her brothers kill her. Because they think that she falls family’s honor.
This example shows “HONOR KILLING”. Taking off Hijab mean breaking Islam tradition and supporting Western culture by the conservative people. By the Wikipedia, about 5000 women are killed by nam
means the process of imagining other’s reaction. Customers pattern their behavior on the perceived expectation of others. In other words, as a marketer, we can put this fact into the advertisement.
4. Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a differen
of shoes has now become many people’s wish of dreaming a world without children in bare foot. As of April 2009, TOMS has given over 140,000 pairs of shoes to children in need through the purchases of caring customers.
What is TOMS?
Shoes for Tomorrow. TOMS SHOES. Stylish, Comfortable, Meaningful purchase
In the summer of 2006, a young man named Blake Mycoskie in the United Sta
Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl
of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing.
Our target is also wrapped tofu in two companies, Pulmuone and CJ Cheil-jedang.
② Current state of tofu market
Pulmuone enjoyed the effect of occupation as the first mover in traditional tofu markets.
After release of CJ cheil-jedang’s ‘행복한 콩’, Pulmuone’s market share was dropped.
CJ still em